2nd May
2024, Delhi: Snack aisles across India are seeing a
transformation as Atlas Foods, founded by Ishita Gupta, introduces a line of
snacks that perfectly balances international flavors with health and taste.
Her
research reveals that 87% of Indian consumers are looking for snacks that fit
their busy lifestyles, while 73% are concerned about artificial additives in
their food. Atlas Foods is responding to these demands with healthier,
flavor-packed options with 100% baked Chips made out of Wheat & Dips with
the finest ingredients.
Atlas Foods
offers a unique selection of snacks that cater to health-conscious consumers
without compromising on taste. Their product lineup includes distinctive
flavors like Tzatziki from Greece, Alfredo Béchamel from Italy, and Datchi from
Bhutan. These flavors not only promise quality but also offer a glimpse into
the culinary traditions of different cultures.
The buzz
and demand intensified when Bollywood star Deepika
Padukone endorsed one of their Bhutanese Datchi flavor.
Furthermore, the company recently secured a significant grant of INR 200,000
from Masters’ Union School of Business, with the funding round judged by
notable investors such as Sequoia Capital, Alter Global, Indian Silicon Valley
Capital, and incubators like Rebalance. This investment underscores the
confidence that the business and investor community have in Atlas Foods'
potential.
The
response to Atlas Foods' products has been overwhelmingly positive, with items
selling out within hours at their launch event in Gurugram's Cyberhub.
Customers like Shaily Saluja who’s the Ex-VP of Licious says: “Honestly, I'm
hooked to Datchi! and I particularly appreciate that they leave no residue on
my fingers. The absence of artificial seasonings not only makes them healthier
but also more convenient to snack on while working.”
Atlas Foods
values direct feedback and engages with consumers at food festivals and online
platforms. This interaction helps the company refine its flavors to meet the
specific tastes and preferences of Indian consumers.
"At
Atlas, our commitment goes beyond the shelf; we cherish the joy of genuine
flavors and your complete satisfaction over profits. Here, every snack we craft
is a promise to elevate your snacking experience," says Ishita Gupta, Founder
of Atlas Foods, reflecting her dedication to enhancing how
we snack.
Ishita
Gupta is supported by a skilled team, including her brother Anshul Gupta, an
IIM K alum, and Mayuresh Jadhav, who has led the expansion of a Silicon Valley
startup in India. Their expertise is propelling Atlas Foods toward a leading
position in the innovative snacking market.